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TCC

O-B-A-M-A 🇺🇸 A post shared by Alexa Smith (@alexasmithny) on Mar 10, 2017 at 4:45pm PST

Advertising Programmatic advertising, software-driven technology that automates the advertising process, isn't new, but if large advertisers are shifting to buying in-house, will this signal a decline in the advertising industry? We are all aware of what advances in technology can do to any industry and its potential to make human jobs obsolete. Programmatic allows an advertiser to use automation and data with a "speed and scale not humanly possible" for more precise targeting. However, it seems the industry will still play a major role in direct sales and branding. 

Politics TCC started down this road with a post yesterday, Funny Response to Trump Tweetstorm , that was a GIFF poking fun at White House press secretary Sean Spicer's response to President Trump's cell phone usage to tweet. Politics seems to be a uniting force, both pro and against Trump, on social media and in everyday conversations with Americans commenting, "Did you hear..." "How about..."  "Can you believe...." Stephen Colbert , host of CBS ' "Late Night with Stephen Colbert",  has moved from 2nd place to 1st since the inauguration of Trump. Other late-night hosts are also experiencing a boost in ratings as it appears Americans are using these vehicles as either proof of political views (confirmation or conspiracy) or just as a coping mechanism. Each day Trump seems provide new fodder for late-night television hosts to sink their teeth into.  clipartfox.com

Politics @TheRickWilson @th3j35t3r @LouiseMensch Live video of Spicy heading in to get Trump's phone then seeing he's already awake and Tweetin'. pic.twitter.com/07j37eZiY5 — #RealConservative (@sirvitup) March 4, 2017

Recap 2703 The week started off with  About Last Night's 2017 Oscars , (which was one memorable Academy Awards show), that ended with  Two Oscar Accountants Out Of The Envelope Business , and Warren Beatty demonstrating he's nobody's fall guy. In retail,  'BCBG Max Azria' Rumored To Be Among Retail Casualties , as online shopping continues its dominance.  YouTube TV Rolled Out   and we read a great piece in Vanity Fair about CNN's  Jeff Zucker's Big Digital Plans . We finished the week with television's  MidSeason TV Winners and Losers . We missed  Arnold Schwarzenegger , host of " The New Celebrity Apprentice " deciding he would not return for Season 2. Schwarzenegger blames  spectator and sponsorship support, not to mention President Trump's baggage. However Donald J. Trump tweeted: Arnold Schwarzenegger isn't voluntarily leaving the Apprentice, he was fired by his bad (pathetic) ratings, not by me. Sad end to grea...

Television Sweeps are almost over and the "winners and losers" in the ratings war are in for midseason. Among the winners, as expected ABC's TGIT (Thank Got It's Thursday) is the biggest winner with Shonda Rhimes ruling with her block of shows, which have been renewed for next season. Reality shows on NBC and ABC, and shows following "Big Bang Theory" rated well too. Some of the losers are NBC midseason shows, and Fox's "Bones". For a complete rundown in Media Life Magazine click here . ShondaLand Gets TGIT Renewals and Growing Legacy

Digital What We're Reading Jeff Zucker , president of CNN Worldwide , laid out a bold " digital strategy " in a Hollywood Reporter piece. Putting resources into web and mobile platforms, based on subject (making the information the viewer wants easily accessible), Zucker plans to dominate online news.  

Awards After viewers were treated to a jaw-dropping experience as Warren Beatty and Faye Dunaway were given the wrong envelope for best picture, the Academy of Motion Pictures Arts and Sciences has announced the two PricewaterhouseCoopers accountants responsible for the mix up " won't be handing out anymore Oscar envelopes ". Hopefully this will quell the controversy and growing conspiracy theories over the mishap . Apparently the announcement came on the heels of Warren Beatty 's (one did think Beatty was having a senior moment) demand (by the way Beatty refused to hand over the envelopes) that Cheryl Boone Isaacs , Academy president, shed some light on the sequence of events. The accounting firm's future with the Oscars will also be reviewed. 

Television YouTubeTV has been rolled out as " live TV for the YouTube generation ". To accomplish this YouTube describes working with its network and affiliates. The roll out will begin in the largest U.S. markets. YouTube to Stop Annoying 30-Second Unskippable Ads