MSNBC Benefiting from Trump Bump
Basic Cable"two most watched" basic cable networks. However, Fox finished in first place for total day.
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MSNBC's rise in the ratings has also allowed the network to "increase ad rates by some 43% year over year". Fueling this increase is the network's primetime block programming, with Rachel Maddow bringing in the biggest numbers, that thrives on political analysis.
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