Facebook Wearing Thin with Media Companies
Social Media
Looks like Facebook has pushed media companies too far in their quest to fill their News Feed with videos, and now publishers are getting sick of Facebook. According to a Bloomberg piece, Facebook has "pitched" new offers to publishers demanding "TV-quality, edited, original videos" that would allow Facebook to compete with YouTube. Sounds like a business plan.
CNN is a key partner and has the longest "arrangement" to provide video clips for Facebook, but the new arrangement has CNN and other publishers questioning if the deal would be "mutually beneficial" as "Facebook is about Facebook". While Facebook would offer publishers a "share of the ad revenue", it may not be enough to offset the expense and limitations. Publishers also cite, this is an experiment for Facebook.
CNN is a key partner and has the longest "arrangement" to provide video clips for Facebook, but the new arrangement has CNN and other publishers questioning if the deal would be "mutually beneficial" as "Facebook is about Facebook". While Facebook would offer publishers a "share of the ad revenue", it may not be enough to offset the expense and limitations. Publishers also cite, this is an experiment for Facebook.
Comments
Post a Comment
Thank you for joining the conversation.