YouTube to Stop Annoying 30-Second Unskippable Ads
Finally YouTube has gotten the message about those annoying 30-second unskippable ads. When waiting for a video, as the ad runs, it feels like enduring a feature film (slight exaggeration) first.
Apparently research has proven, particularly for mobile device usage, viewers will click away from the video rather than wait for the ad to run. TCC would argue there's no place for unskippable ads on YouTube that are more than 15-seconds.