Facebook Added to Nielsen's Ratings
Nielsen announced on Tuesday it will be adding Facebook, Twitter is already measured, to its "Social Content Rating", which measures social chatter around television shows. Nielsen's ratings have long determined the advertising rates for television. Adding online measurements can be a big boon for TV shows that generate a lot of online chatter. This move broadens Nielsen's reach to capture non television viewing. Facebook will be delivering posts, along with other vitals (which are supposed to be publicly posted) directly to Nielsen. Instagram is expected to be added at a later date.