Mika Brzezinski Expanding Female Focus
MSNBC's Mika Brzezinski, co-host of "Morning Joe", is "expanding her brand" with a new female-focused segment during Morning Joe's final half-hour. Morning Joe has been suffering from declining ratings, and overtaken by CNN in the key adult demo, at least since the beginning of the year. Morning Joe producers may be trying to leverage Brzezinski's popularity with females (she has 3 best-selling books) who are stay-at-home or looking to get back in the workforce. The question will be, will that audience be broad enough to move the numbers, and will that viewer begin to tune in for the earlier broadcast.
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