Viewer Engagement Key To Katie Couric and Yahoo! News
Yahoo News, a digital partner of ABC News and Katie Couric, global anchor for the site, hope viewer engagement will be the key to Yahoo's news expansion. In addition to its original video content, Yahoo hopes to expand its news component with Couric playing a pivotal role. Couric, who will have a sit-down with former New York mayor Michael Bloomberg this week, will produce live and global events "based on viewers' ideas". Additional programming will include segments based on trending and viral topics. Couric is set to end her talk show mid-year.