NBCUniversal Changes Upfront Schedule


NBCUniversal will, for the first time, have all of its entertainment networks give their 2014 Upfront presentations during the traditional week in May. The presentations will kickoff with NBC Entertainment network, followed by Telemundo, then a "unique presentation" by NBCUniversal's Cable Entertainment Group, which will combine its "family of networks into one presentation".  In the past each network held its own presentation to advertisers from February to May (pre-Upfront). NBCUniversal hopes that the combined sell of broadcast, cable and digital entertainment will offer advertisers a comprehensive experience. However,  does it save on the overall scrambling to get from one place to the other?

Related: Spring Upfront Schedule


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