Nielsen's Local Broadband Sampling Pulled

Nielsen has put a hold on its local Broadband sampling because of a NAB resolution. It seems the NAB feels Nielsen's "hybrid measurement" needs more testing. The NAB fears the local sampling could "understate actual viewership of local television stations." Some of our members who have teens say their children spend more time watching television programs online, rather than on an actual television. Our members feel it's easier for their teens to multi-task, as they normally have 3 or 4 windows up at a time, while engaging in "chat" as well! How do you measure that?

Nielsen Yanks Broadband From Local Sample

Comments

Post a Comment

Thank you for joining the conversation.

Popular posts from this blog

UPDATE: American Apparel Founder Finally Fired

Image
As reported in the LA Times, it seems American Apparel's CEO Dov Charney, while contesting his removal, wants to shake-up the company's board and management. Related: American Apparel Founder Finally Fired Dov Charney said he wants shake-up of American Apparel board http://t.co/smfdMFOOEB — ConversationCircle (@ConversationCir) June 23, 2014
Read more

Politics Becoming Popular Spectator Sport

Image
Politics TCC started down this road with a post yesterday, Funny Response to Trump Tweetstorm , that was a GIFF poking fun at White House press secretary Sean Spicer's response to President Trump's cell phone usage to tweet. Politics seems to be a uniting force, both pro and against Trump, on social media and in everyday conversations with Americans commenting, "Did you hear..." "How about..."  "Can you believe...." Stephen Colbert , host of CBS ' "Late Night with Stephen Colbert",  has moved from 2nd place to 1st since the inauguration of Trump. Other late-night hosts are also experiencing a boost in ratings as it appears Americans are using these vehicles as either proof of political views (confirmation or conspiracy) or just as a coping mechanism. Each day Trump seems provide new fodder for late-night television hosts to sink their teeth into.  clipartfox.com
Read more

Looks Like Kerry Washington Couldn't Fix SNL

Image
Reviews for Kerry Washington's appearance on SNL , considering Saturday Night Live was dealing with a very public issue concerning the lack of black females on the show, seems to have focused the diversity problem (like a laser) on the writing staff as well. Could diversity among the writing staff be the issue, too? Related: Kerry Washington to SNL Nov 2 ‘SNL’ lacks diversity in the cast, and in the writers’ room http://t.co/lR07xyQyNa — ConversationCircle (@ConversationCir) November 3, 2013
Read more