A+E Rebranding Bio as FYI Network

A + E Networks is rebranding Bio as FYI,  a lifestyle network, in order to capture an underserved audience that is younger and upscale. The rebranding, which hopes to merge the "best ideas on air and online," is also an effort to keep up with the ever-changing media landscape. FYI, known as “for your inspiration or "for your innovation", will launch in the summer 2014. 

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