According to Nielsen's ratings the fifteen shows that are popular with this upscale bunch include "Modern Family" "Big Bang Theory" and "Marvel Agents of S.H.I.E.L.D". Why does this matter? These young adults are a key demo, 18-49 with an annual income of $100, 000 or more. These two components equal money to burn in an advertiser's mind (and probably in reality), and ABC is leading with this group. The fact that Modern Family is number one with this demo, says something positive about this group of young adults. Check out this Los Angeles Times piece.
We're excited about Fall Back and wishing everyone a safe Happy Halloween! But is there a need to Trick or Treat this year? Most of us have been anxiously eating candy and wearing a mask for months! 😷 Jon Stewart is heading back to TV . We're wondering, after five years away from a nightly program, can and will Stewart's show for Apple live up to what are undoubtedly be high expectations. Yes, November 3rd is approaching! The of anxiety, fear and unrest in America has been unbelievable. Let's VOTE and settle down America. And, no matter what anyone says, brands have found a way through social media to maintain income growth and stay relevant. Good for them! In Memoriam ....Saw the Conversation Circle come back together after a long hiatus. There was little time to exchange opinions and views . Many of us were caught up in changing careers and dealing with family demands. Then the pandemic arrived, and so did uncertainty. But, now we're back on track!
When does the time change ? The first Sunday in November according to the Farmers' Almanac . It also lists a draw back to this extra hour of sleep, or whatever you want to do with it, as commuting home in the dark. Well for those of us working from home now, this is no longer a dreaded consequence of that extra hour of sleep. We're already home! Happy Halloween! 🍁🎃🕑👻