What are the Young and Wealthy Watching?

According to Nielsen's ratings the  fifteen shows that are popular with this upscale bunch include "Modern Family" "Big Bang Theory" and "Marvel Agents of S.H.I.E.L.D". Why does this matter? These young adults are a key demo, 18-49 with an annual income of $100, 000 or more. These two components equal money to burn in an advertiser's mind (and probably in reality), and ABC is leading with this group. The fact that Modern Family is number one with this demo, says something positive about this group of young adults. Check out this Los Angeles Times piece.

Comments: ABC Leads In Ratings Among Upscale 18-49s | TVNewsCheck.com

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