Deal with Virgin Media Cable Systems a first for the built on the web company
Netflix, for the first time, will appear alongside traditional cable channels on a pay TV service. Customers will access
Netflix through an app, but the subscription will be an extra cost for
Virgin Media customers.
Netflix's inclusion in a pay TV package is a big first step and could suggest
Netflix will be viewed as another network in the future. As long as
Netflix remains searchable, it should have a leg up on traditional TV.
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