Jay Leno in Primetime
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Trying a new model in a well-established primetime period is going to be difficult. If Jay Leno’s talk/variety show is successful he will break new ground in recent network television programming. Network primetime schedules for 1950-51 list two variety/comedy shows in the lineup for the 10:00pm timeslot and in 1959-60 at least five variety shows were in the same timeslot. However, there has never been 5 consecutive nights of variety programming in a network primetime schedule.
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We in the CC were wondering if the slide back to 1950-60’s programming is the brainchild of marketing geniuses. Especially since one of the most popular shows on television “Mad Men”, a period piece beginning in 1960 and current fashion tends evoking the 1950’s are in. Of course Leno will put a twist on an old formula, but perhaps Leno will tap into the same psyche that is making period material appealing.
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