Is the William Morris and Endeavor merger a win-win situation for Hollywood?

The aspect of a merger between William Morris and Endeavor has competitors gleeful while holding strategy meetings.

Top agencies around town are planning to snap up the agents that do not make the cut. In all probability the agents will take their clients with them and this could be a golden opportunity for smaller agencies to pick up agents with A-list clients.

William Morris is a legendary agency founded in 1898. Endeavor a literary and talent was formed in 1995 by four agents, one of whom is Ari Emanuel brother of President Obama’s chief of staff, when they left ICM . This may be a powerhouse merger, but it will also be an opportunity for competitors as well.

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