WHAT'S UP WITH BRANDS AND SOCIAL MEDIA IN THE PANDEMIC AGE

SOCIAL MEDIA

Brands seem to be doing just fine...

We were curious when we read a few pieces on social media earnings. It would seem brands have taken advantage of the lockdown and limited travel. Netflix had a great 2020 due to the pandemic, but how about social media earnings?

In 2019 social media users passed the 3.5 billion mark and we're sure it's grown in a year. From our POV brands are all over social media and in unexpected ways. While scrolling through Twitter, occasionally we have to check out the bottom of the Tweet to see if it's promoted. Brands are becoming savvy, interactive, interlinking and often posting funny engaging videos.

Most of the income growth will most likely be attributed to Instagram and influencer marketing. The most successful brands have strategies that include pop culture, humor, and Twitter accounts worth following. The key to continued brand success on social media appears to be accessibility and staying relevant.