Social Media Not As Strong As Television Promos

Social Media sometimes called "the second screen'' is a powerful tool, but it may generate more interest in new shows rather than show that are returning.  We think part of social media's excitement is the "buzz" factor, which is what you get when something is new and interesting. Check out TVNewsCheck's findings: Social Media Not As Effective As Promos.


Popular posts from this blog

YouTube TV Rolled Out

The Week That Was