With the mutual parting of MSNBC
and Alec Baldwin's Friday night show, should the cancellation of "Up Late With Alec Baldwin" be considered a programming failure for MSNBC
or just another self-inflicted wound by Baldwin
? "Up Late With Alec Baldwin,"was suffering from low ratings and MSNBC seemed to have a hands-off approach in planning and formatting the show. However, the average TV viewer is well aware of Alec Baldwin's "hot head" persona and thus his brand. So why would MSNBC
a show, then run for the hills when Baldwin acts like, well, "Alec Baldwin!
" MSNBC did know they gave Alec Baldwin
a show, right? To be honest, we were a little surprised when Baldwin was given a show. Now we suspect MSNBC
will fall back to its lazy programming on Friday nights and send its viewers back to "Lock Up" (which suffers from even lower ratings).
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